Interpreting Metaphor of Modality in Advertising English
نویسندگان
چکیده
منابع مشابه
Interpreting Metaphor of Modality in Advertising English
Based on a review of the historical and current studies on modality, this paper aims at interpreting metaphor of modality and its functions in advertising English according to theories of modality system and metaphor of modality in systemic-functional linguistics with a corpus we have collected. It is pointed out that metaphor of modality, a usual method to scheme modality and allocate modal re...
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چکیده حیطه ی نوشتار دانشگاهی اخیرا شاهد تغییرات عمده ای از غیرشخصی بودن (عینی بودن) به شخصی بودن بوده است. شخصی بودن متون دانشگاهی اهمیت استفاده از وجهیت معرفتی را برجسته می سازد چرا که? وجهیت معرفتی? بر اساس یکی از تعاریف ارائه شده از این مقوله? ارتباط تنگاتنگی با شخصی بودن داشته و به عنوان بیان نظر شخصی گوینده در مورد جز گزاره ای گفته در نظر گرفته میشود. بنابراین? با در نظر داشتن نقاط مشترک...
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What cognitive processes are invoked in understanding the metaphors in a poem, or in any other work of art? Is there any creativity required from the reader? Indeed, as we will show with an example in this paper, some metaphors need creativity on the part of the reader to be interpreted meaningfully. Acknowledging the existence of such metaphor, however, raises a horde of other questions. How i...
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متن کاملA Study of Ideational Grammatical Metaphor in Health Texts of English Newspapers
Systemic functional grammar constructs a grammar for the purpose of text analysis to investigate how grammar is used as a means of making meaning. Grammatical metaphor is one of the language phenomena introduced by Halliday (2004) in the framework of functional grammar. The present work focuses on the application of Halliday’s metafunctional framework in health texts of English newspapers. The ...
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ژورنال
عنوان ژورنال: English Language Teaching
سال: 2009
ISSN: 1916-4750,1916-4742
DOI: 10.5539/elt.v2n4p117